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30 mars 2014 7 30 /03 /mars /2014 14:53
ADVERTISING IN MAGAZINES ALLOWS YOU TO DEEPLY CONNECT WITH CONSUMERS
 
 
 
REPORT SHOWS TOBACCO ADS TARGET TEENS
 
 
 
SOCIAL NETWORKING WORKFORCE DANGERS
 
THE AXIA PUBLIC RELATIONS FIRM:BENETTON CLOTHIG COMMERCIAL
 
EMPLOYERS SCRUTINIZING THE SOCIAL MEDIA OF JOB APPLICANTS
 
COULD YOUR FACEBOOK PROFILE WIN OR LOSE YOU THE JOB
 
 
THE FUTURE OF RETAIL: THE PLAYGROUND FOR THE MILENNIAL
 
THE INFLUENCE OF ALCOHOL ADVERTISING ON CHILDREN
 
 
SAO PAULO OUTDOOR ADVERTISING BAN
 
 
 
 
SOCIAL MEDIA POSTS IMPACT JOB SEEKERS

 
 
 
 
 
 
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11 mars 2014 2 11 /03 /mars /2014 08:42
Princess Diana: Editors admit guilt over death

5:50PM BST 21 Aug 2007

The editors of the three biggest selling tabloid newspapers at the time of the death of Diana, Princess of Wales have disclosed for the first time their own share of guilt over the accident that killed her.

The editors of The Sun, Daily Mirror and News of the World have conceded that they had helped create an atmosphere in which the paparazzi, who were chasing Diana when her car crashed in a Paris underpass, were out of control.

Phil Hall, who was editor of the News of the World, said it was a circle of culpability involving the readers who demanded more photographs, the photographers who chased her and the newspapers that published the pictures.

"A big Diana story could add 150,000 sales. So we were all responsible," he said.

Mr Hall, speaking on the ITV1 documentary Diana’s Last Summer, said: "I felt huge responsibility for what happened and I think everyone in the media did.

"If the paparazzi hadn’t been following her the car wouldn’t have been speeding and, you know, the accident may never have happened."

He said the princess had often tipped off his newspaper about photo opportunities and invited his executives to lunch at Kensington Palace. "She wanted to try to be on the front foot over her media coverage," he said.

After the death of the princess in Aug 1997, the tabloids said they would ban photographs taken by the paparazzi.

The Sunday Mirror bought the paparazzi pictures, published three weeks before the princess’s death, which first showed the seriousness of her liaison with Dodi Fayed and encouraged the Paris chase.

Stuart Higgins, who edited The Sun, told The Daily Telegraph: "The death of Princess Diana was the most tragic story during my period as editor. I have often questioned my role, the paper’s role and the media’s role generally in her death and the events leading up to it.

"The tabloids created a frenzy and appetite around Diana. But in the end I believe it was just a terrible accident, caused by a drunken driver and possibly because of the lack of the high level of police and security protection that she had enjoyed previously."

Patrick Jephson, her former private secretary, said: "They would chase the royal motorcade on motorcycles. They had pillion passengers carrying heavy television cameras. It all contributed to the sense of being inside a Wild West stagecoach while bandits were attacking it."

Piers Morgan, the then editor of the Daily Mirror, accepted that as editors they had not done enough to curb the wilder excesses of freelance photographers. He said: "Everyone working on national newspapers, in the first few days after she died, felt a collective sense that the paparazzi were out of control in relation to Diana. She was the biggest celebrity we have ever seen and it got completely out of hand."

Asked if it had changed, he said: "No one person attracts the attention she used to. I don’t think any single human being had more fascination to the public, was more intruded upon, or when it suited colluded more."

Mr Morgan said the princess had no choice but to try to dictate some of the media coverage. "I went to lunch with her at Kensington Palace. She pointed out of a window showing me 12 vans and motorbikes from foreign media organisations. That was her daily life. You realised although she did collude she did not have much choice."

He said her death was a "ghastly accident" but added: "We in the media were culpable in allowing the paparazzi to become ridiculously over the top."

Diana's Last Summer will be shown on Wednesday at 9pm on ITV1.

 

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11 mars 2014 2 11 /03 /mars /2014 08:22

Utilisation des verbes à double complément

 

Cas général

 

En anglais, comme en français, certains verbes se construisent avec deux compléments : le complément d’objet direct (= direct object), un complément d’objet indirect ou complément d’attribution (= indirect object).
Selon la manière dont sont placés ces compléments et l’élément que l’on veut mettre en valeur, il est possible de former une proposition avec ces verbes de deux manières différentes.

 

1ère forme : Lorsque le verbe est suivi du COD (répondant à la question « qui?/quoi? ») , le COI (répondant à la question « à qui?/à quoi? ») sera précédé de la préposition « to« . C’est la même forme qu’en français.
C’est le COI qui est mis en valeur.

 

Ex : Kelly gave her address to the policeman. = Kelly a donné son adresse au policier.
We bring a gift to your sister. = Nous apportons un cadeau à ta soeur.
2ème forme : Lorsque le verbe est suivi du COI, il ne sera pas introduit par une préposition et sera suivi directement par le COD sans préposition.
C’est le COD qui est mis en valeur.

 

Ex : Kelly gave the policeman her address. = Kelly a donné son adresse au policier.
We bring your sister a present. = Nous apportons un cadeau à ta soeur.

 

Pronom (COD)

 

Lorsque l’on a un pronom comme « it » ou « this/that » en tant que COD, on utilisera uniquement la première forme.

 

Ex : Kelly l’a donné à un policier. = Kelly gave it to the policeman. (mais pas « Kelly gave the policeman it. »)
Nous apportons cela à ta soeur.
= We bring this to your sister. (mais pas « We bring your sister this. »)

 

Pronoms personnels (COI)

 

Lorsque l’on a un pronom personnel en tant que COI, on utilisera la deuxième forme.

 

Kelly gave him her address. = Kelly lui a donné son adresse.
We bring her a present. = Nous lui apportons un cadeau.

 

COD et COI = pronoms

 

Cependant, lorsque les deux compléments sont des pronoms, on utilisera la première forme.

 

Ex : Kelly gave it to him. = Elle la lui a donné.
We bring this to her. = Nous lui avons apporté cela.

 

La forme passif

 

A la forme passive, le COI de la phrase active devient le sujet.

 

Ex : Somebody gave her address to the policeman. = Somebody gave the policeman her address. = The policeman was given her address .
Somebody bring a present to your sister. = Somebody bring your sister a present. = Your sister is brought a presen

 

 

 

Verbes avec deux compléments

 

 Ex : They're telling their readers the truth / They're telling the truth to their readers

BUT : They're telling them the truth

 

Certains verbes peuvent être suivis de deux compléments d'objet: l'un direct (COD) l'autre indirect (COI) . Il y a généralement deux constructions de phrase possibles.

 

Exemple:

Je dois envoyer une carte à ma soeur

 

1) I must send a card to my sister (construction analogue à celle de la phrase en français)

2) I must send my sister a card ( le COI précède le COD et dans ce cas il n'y a plus de préposition )

construction 1) Sujet - Verbe - COD - préposition - COI

construction 2) Sujet - verbe - COI - COD

 

Autre exemple:

 

Je vais donner un livre intéressant à mes enfants

1) I'll give an interesting book to my children

2) I'll give my children an interesting book

 

Verbes qui peuvent être employés avec deux compléments:

 

bring lend pass refuse take buy make play send tell give offer promise show wish leave owe read sing write...

Remarque:

 

La construction 1) avec préposition ne s'emploie guère lorsque le complément indirect est un pronom.

Elle m'a envoyé une lettre: on dira 'she sent me a letter' et non 'she sent a letter to me'.

 

Attention:

 

Certains verbes ne sont 'jamais' directement suivis d'un complément indirect.

explain: 'He explained the game to his friends ' et non 'he explained his friends the game'

explain something to somebody

 

hide: I hid the money from the burglars.

describe: describe somebody / something to somebody

 

say: I said 'no' to him

suggest: 'Can you suggest a good dictionary to me' et non 'Can you suggest me a good dictionary'

open: Open the door for me please.

 

 

 

 

 

 

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3 février 2014 1 03 /02 /février /2014 10:12
IN THE 60s
IN THE 70s
IN THE 80s
IN THE 90s
IN 2000

IN 2011

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2 février 2014 7 02 /02 /février /2014 14:56

McDonalds. Wendy's. Taco Bell. Burger King. All are common fast food names that spend billions of dollars annually on marketing efforts. This video helps to show the differences, but also the similarities in their marketing techniques and their target markets. In a world full of political correctness, these videos surprisingly target individuals, genders and races in their promotions. With Burger King, they strictly focused on male dominance and its correlation to beef. The song entitled "I AM MAN" gave a clear picture as to whom and what the commercial was about. McDonald's used a popular party song and a young child to promote its children's happy meals. Taco Bell focused on the business employee with an emphasis on vacation. Wendy's used its chicken nuggets to display the grotesque process that other fast food chains use to produce their nuggets. All four of these companies are quick serve restaurants and compete for market share daily. The advertising that each company uses displays its interest in different target markets and the strategy that it applies to reach out to these individuals. This video is used to show the power of fast food chains and the different advertisements that entice our nation's individuals daily, regardless of how poor the food is for us.

 

 

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9 décembre 2013 1 09 /12 /décembre /2013 15:15
SPACE AND EXCHANGES
GENERAL INTRODUCTION
Through trade, conquest, emigration and communication, nations have always influenced others beyond their borders and have always been influenced, culturally, economically, politically or scientifically. Geographically, our world has never seemed smaller as transportation and telecommunications have accelerated the rhythm of exchanges. So, new forms of influence, new spaces – such as global cities – new forms of exchanges are emerging. Peoples and nations, thanks to this evolution, now keep on borrowing the languages and cultures of other peoples and nations at an ever increasing rate, thus deeply transforming our world.
TOPICS:
  • ·         Globalization / global cities: globalization of exchanges, free market, competition. Seamy sides: sweatshops, child labour, exploitation of peoples and resources.
  • ·         Trips / Gap Year: taking a year-off to travel and getting involved in humanitarian causes in underprivileged countries.
  • ·         Immigration/ The American Dream
  • ·         The conquest of space……
TOPIC STUDIED : THE WORLD.COM  . THE LIMITS TO A LIMITLESS SPACE
 
How life can be affected by uncontrolled exchanges on the Internet
  • ·         Private Life: The dangers of meeting random men on chatting sites
  • ·         Professional Life: hiring and firing thanks to social networks: how uncontrolled posts can endanger your professional life
  • ·         Social Life : Addiction = How real social life and communication can disappear because of addiction to the Internet
DOCUMENTS STUDIED :
PRIVATE LIFE: raising people’s awareness to the dangers of  social networks (uncontrolled communication) 
  • ·         VIDEO: Save the Children commercial (youtube)
 
  • ·         Press article: On TV, Maine Teen’s Parents Warn of Dangers of Meeting Online (pressherald.com)
  • ·         Video: The Dangers of Social Networking Sites
  • ·         Video: Teens and Online Privacy
Virtual lives (meeting virtual friends in virtual worlds)
  • ·         Press article : Virtual Lives (Newsweek)
  • ·         Press article : rentafriend (the Guardian)+ website rentafriend.com (presentation video)
PROFESSIONAL LIFE: How publications on the Internet can affect your professional life
  • ·         VIDEO: Experts Warn of Social Media Dangers when Job Searching (youtube)
  • ·         Press article : Remember – The Internet never Forgets
SOCIAL LIFE / ADDICTIONS : How addictions to virtual life can destroy one’s social life and real communication
  • ·         Press article: Craving your Next Web Fix( US News-Business and Technology)
  •   RECAP:
BRIGHT SIDES:
  1. Borders erased
  2. Keep in touch with faraway relatives    
  3. Get to know other people
  4. Virtual life:perfect life
  5. Communication facilitated
  6. Asset for companies : communication
  7. Job-search....
SEAMY SIDES:
  1. No self-censor
  2. Risky behaviours: photos, comments
  3. Dangers: meetings with random people, bullying, abduction, kidnapping, murders
  4. Fake exchanges, commercial aspects
  5. Identity usurpation
  6. Dangers for the professional life
  7. Social consequences: Addiction...
 
 
  • CONCLUSION : answer the question : to what extent can our life be affected by uncontrolled exchanges on the internet ?    How can the greatest tool of communication in our society turn out to be a real danger?
  • You can present other aspects of the notion
  • You may also conclude with a quotation .
 
 
 
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6 septembre 2013 5 06 /09 /septembre /2013 08:03
WHAT IS QUORA

Quora is a question-and-answer website created, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010.[3]

 Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users' answers.[4] Quora's main competitors are social bookmarking sites like reddit, social networking sites like ChaCha, and numerous question and answer websites.

 

HOW TO USE QUORA?

 

 

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11 avril 2013 4 11 /04 /avril /2013 10:17

SAMSUNG VOWS TO INVESTIGATE ACCUSATIONS OF

 

CHILD LABOUR IN CHINA

 

 

CHILD LABOUR

 


 

 

 

 

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14 mars 2013 4 14 /03 /mars /2013 13:48
AMERICANS LOOKING FOR JOBS IN INDIA
 
 
 
COWORKING AT COHERE
   
 

 
   
WORKING AT GOOGLE
                  
 
 
 
       
THE DANGERS OF NETWORKING SITES
         
 
 
 
         
EXPERTS WARN OF SOCIAL MEDIA DANGER
           
WHEN JOB SEARCHING
                    
 
 
           
REPORT SHOWS TOBACCO ADS
             
TARGET TEENS
             
 
BENEFITS OF TELEWORKING
               
 
FLEXIBLE WORKING HOURS BENEFIT BUSINESS
                   
 
 
FINDING A JOB IN TODAY'S ECONOMY
 
 

  REMEMBERING STEVE JOBS 2012:
                       
APPLE'S FOUNDER
                       
 
ADECCO:WELCOME TO THE AWESOME
WORLD OF TEMPING
                     

 

WHY ONLINE SHOPPING IS TAKING OVER

 THE WORLD OF RETAIL

 

 


 

 


 
 

 
 

 

 
 

 
 
 
 

 
 

 
 
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27 février 2013 3 27 /02 /février /2013 16:10
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