McDonalds. Wendy's. Taco Bell. Burger King. All are common fast food names that spend billions of dollars annually on marketing efforts. This video helps to show the differences, but also the similarities in their marketing techniques and their target markets. In a world full of political correctness, these videos surprisingly target individuals, genders and races in their promotions. With Burger King, they strictly focused on male dominance and its correlation to beef. The song entitled "I AM MAN" gave a clear picture as to whom and what the commercial was about. McDonald's used a popular party song and a young child to promote its children's happy meals. Taco Bell focused on the business employee with an emphasis on vacation. Wendy's used its chicken nuggets to display the grotesque process that other fast food chains use to produce their nuggets. All four of these companies are quick serve restaurants and compete for market share daily. The advertising that each company uses displays its interest in different target markets and the strategy that it applies to reach out to these individuals. This video is used to show the power of fast food chains and the different advertisements that entice our nation's individuals daily, regardless of how poor the food is for us.
SPACE AND EXCHANGES
Through trade, conquest, emigration and communication, nations have always influenced others beyond their borders and have always been influenced, culturally, economically, politically or scientifically. Geographically, our world has never seemed smaller as transportation and telecommunications have accelerated the rhythm of exchanges. So, new forms of influence, new spaces – such as global cities – new forms of exchanges are emerging. Peoples and nations, thanks to this evolution, now keep on borrowing the languages and cultures of other peoples and nations at an ever increasing rate, thus deeply transforming our world.
TOPIC STUDIED : THE WORLD.COM . THE LIMITS TO A LIMITLESS SPACE
How life can be affected by uncontrolled exchanges on the Internet
DOCUMENTS STUDIED :
PRIVATE LIFE: raising people’s awareness to the dangers of social networks (uncontrolled communication)
Virtual lives (meeting virtual friends in virtual worlds)
PROFESSIONAL LIFE: How publications on the Internet can affect your professional life
SOCIAL LIFE / ADDICTIONS : How addictions to virtual life can destroy one’s social life and real communication
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