JUNK FOOD ADVERTISING AND MARKETING

McDonalds. Wendy's. Taco Bell. Burger King. All are common fast food names that spend billions of dollars annually on marketing efforts. This video helps to show the differences, but also the similarities in their marketing techniques and their target markets. In a world full of political correctness, these videos surprisingly target individuals, genders and races in their promotions. With Burger King, they strictly focused on male dominance and its correlation to beef. The song entitled "I AM MAN" gave a clear picture as to whom and what the commercial was about. McDonald's used a popular party song and a young child to promote its children's happy meals. Taco Bell focused on the business employee with an emphasis on vacation. Wendy's used its chicken nuggets to display the grotesque process that other fast food chains use to produce their nuggets. All four of these companies are quick serve restaurants and compete for market share daily. The advertising that each company uses displays its interest in different target markets and the strategy that it applies to reach out to these individuals. This video is used to show the power of fast food chains and the different advertisements that entice our nation's individuals daily, regardless of how poor the food is for us.